Behind the Scenes

 

 

 

Welcome to Lost Members Club —we’re more than just a brand, we’re a team with big ideas and even bigger dreams. We’re Abby and Sam, the duo behind Lost, and our journey began with a love for golf, fashion, and the desire to create something that resonated with women like us.

We started out as Lost Golf, with the goal of making golf more inclusive, stylish, and accessible for women. But as we grew, we realized we were building more than just a golf brand—we were creating a lifestyle. Lost has evolved into something bigger, expanding beyond the golf course to offer versatile pieces that fit seamlessly into your everyday life.

Our mission now is to create a community where women—whether they’re sporty or not—can feel confident, stylish, and part of something bigger. We’re for the woman who’s trying out a new sport, stepping into a new social scene, or simply looking for clothes to wear day-to-day. Lost is about embracing the lifestyle that comes with sport, but also about living boldly, trying new things, and feeling comfortable wherever you are, on or off the course.

Behind the scenes, we’re all in—from picking fabrics to testing each design, we’re committed to making sure our pieces work for you, no matter your style or activity level. We believe in blending functionality with style, so you feel your best whether you’re playing a round of golf, running errands, or meeting friends for brunch.

Follow us on Instagram and TikTok to see what’s new, get a peek behind the scenes, and join our growing community. We’re so excited to expand Lost beyond the course and invite you to be part of the journey!